More Research

Screen Shot 2019-04-30 at 10.01.12 AM.png

To see the company’s business strategy’s for 2019 if they are publicly traded in the stock market is to see their annual business reports on their corporate website. Kering is the parent company of Gucci and many other luxury brands. On page 11, they describe in their focus on improving their customer service in the digital space.*

Screen Shot 2019-04-30 at 11.39.27 AM.png

Also the details of Gucci’s shipping policies are in their FAQ.**

  • Always shipping out of Italy

  • Two days shipping after online purchase

  • DHL is the only shipping company used

  • Must sign when delivered. If not signed after a three day attempt, the package is returned.

With additional help with research about luxury brand trending in the digital market, Professor Raida Shakiry shared these two articles with me: